Big, bold, and unflinchingly modern, this digital watch from Kenneth Cole Reaction is the perfect accent to your contemporary look. The 40 mm stainless steel case showcases a round black dial with a digital dot display. Hours and minutes are displayed vertically, with bold minutes above. Other functions include day/date display and a seconds counter. The dial is framed by a black mirror inner bezel and a polished steel rounded square outer bezel. The watch presents on a brushed steel bracelet with polished center links and a push-button deployment clasp. About Kenneth Cole Ingenuity goes a long way toward compensating for lack of capital, an axiom Kenneth Cole proved back in the early 1980s when he launched his fledgling shoe store out of a borrowed truck parked along a fashionable Midtown Manhattan street. Gaining a parking permit required a clever ruse. Cole added the word "Productions" to his company name, reinvented himself as a film director, hired models as "actors," and got a license to shoot a film appropriately titled The Birth of a Shoe Store. Kenneth Cole Productions, Inc. (the tongue-in-cheek name remains to this day) may not have produced much actual film that day, but it did sell an impressive number of shoes. Since those early years, Kenneth Cole has expanded its product line, adding high quality clothing, accessories, and watches, all of which are infused with the same great contemporary urban style. Kenneth Cole's attractively-priced watches are a smart blend of simplicity, function, and fashion. Innovative twists are added to basic lines to create new sophisticated classics with street-savvy appeal. All Kenneth Cole watches are rated water resistant to at least 30 meters.

This sleek, stylish stainless steel men's digital watch from Kenneth Cole Reaction will banish memories of tacky 1970s timepieces. It features a tall, rectangular black-plated watch case with a handsome brushed finish that will complement even your most serious professional ensembles. The negative (green-on-black) digital readout offers a large time display with day and date above and seconds below. Other features include chronograph timing, an alarm, and backlighting for low-light conditions. It's matched to a svelte, black-plated stainless steel bracelet band that tapers as it winds around your wrist and mixes polished and brushed finishes. Other features include a scratch-resistant mineral crystal and water resistance to 30 meters (99 feet)--enabling it to withstand splashes, rain and snow, but not suitable for swimming.